Revenue That’s Right Under Your Nose…

It appears that I have developed the “eye”. As I get closer to my “Retirement” day, I become more keen of all my opportunities on Futurelooks. While off for the last couple days, I started to notice ways to monetize the traffic even further and take note of opportunities that I could capitalize on. One such opportunity was the text link programs we employ that underline relevant keywords and send users to related advertisers.

At first, we were doing a dynamic revenue share system with them (we actually use two companies: Kontera and Vibrant Media) where we would receive 50% of each referral link revenue. So I went back to both companies, and played some hardball.  Through it, I was able to negotiate a much higher, flat rate. You see, with a flat rate, there are no fluctuations in the CPM price, so for every 1000 impressions, I would get the same price regardless of what the actual revenue was. I did calculations of the last 2 months, and it looks like I just left about $1000 on the table.

By being able to look at my site in the big picture view, I was able to realize revenue opportunities that were underperforming. As my “Day Job Retirement Day” comes closer, I’m less and less worried about what lies ahead.