Rosewill and NewEgg: Ridin’ a LITTLE dirty…
Posted by Stephen on
October 27, 2006
So I got an email this morning from a company called Rosewill, a division of NewEgg in Taiwan. It appears that they are fairly new, and want some exposure in the North American market for their products, which include heatsinks, cases, and all sorts of PC related paraphernalia. In their message, they state the following:
If you do, there are some points Rosewill would like to state:
1.After you editing the article, you can send the article to Rosewill before posting.
2.Rosewill reserve the rights of posting the review article.
3.Rosewill reserves the right of choosing the timing of posting the review article.If you are okay with the three points above, we are happy to have the opportunity to cooperate with you in the long term.
Excuse Me? So what you’re saying is that you want to censor our reviews? This isn’t China buddy! I’m also pretty sure that this violates several codes of journalistic integrity. At first, I thought, maybe it’s a bad translation. Well, no such luck. That’s what they mean. If their products are crap, people will find out sooner or later. Go build a better product! Don’t try to censor the reviews! It’s like the post about workshopping I wrote. If you don’t want to improve your work by receiving criticism, don’t put it out there! You’re not going to win them all in the first round, but you will learn.
I told them they were pretty much scum for even asking us to agree to these terms. If you see any Rosewill reviews out there that are NOT branded as an “Advertisement”, you might want to steer clear from those sites. Looks like we won’t be reviewing them on Futurelooks.







It’s good to see you are commited to giving un biased reviews. Thats what people need and you are delivering this!! I shall give your story a digg
can is not a word of demand
you can but you don’t have to
so don’t send it to them
Rosewill has been around for a while. According to Wikipedia, at least, Newegg is or was a division of ABS, not Rosewill. Did you do any fact checking before you wrote this article? Could you post the email you received?
Couldn’t it be possible that they don’t want reviews like…
this sh*t sux major f**king *ss you are all losers!!
I would remove those reviews
I bought a Radeon 9800 Pro from Rosewill a while back…
Died after two weeks…
sent back to Newegg for another, they were nice and sent me one.
That one died too, after like a week…
So i gave up and bought an MSI Geforce 6600GT.
Works fine so far.
I’m also confused by the lack of context. What was the other half of the deal? Obviously Rosewill can’t unilaterally stop people from reviewing their products, so these conditions must be part of some kind of trade. Are these their rules for sending you free hardware to review?
I’ve always been a little suspicious of the relationship between hardware review sites and manufacturers that give them test hardware for free….
I’ve purchased a few Rosewill products from Newegg….their computer cases are fine, but everything else is cheaply made and breaks easily.
i don’t understand how that is censorship. it just says they can post it when they want to. it never says that they are going to change the review or context of it at all.
I bought some rosewill ram used from a friend who had had it for a few months, so far so good. I also just recently bought an e-sata to pci adaptor that was made by rosewill. both times i only bought their products out of neccesity, or because i got a really good deal! anyways, this post was pretty much completely pointless. i dont think rosewill is really all that new of a company is what i’m getting at. also, are u sure they are from taiwan? it says on wikipedia and their website that they are based in the City of Industry, CA…
Stephen I think you misunderstood the wording of this email. It’s not that they want to take your review and make you change parts of it before it gets published. They just want to make sure you have all your information about their products straight before being published.
For instance, if you say the video card sucks because its fan is too loud or something, maybe it just needs a BIOS update or something? If you let them review your article first, they can fill you in, fix the problem, and everything is fine.
I sometimes let the PR people read my reviews before publication, even if they don’t ask for it. Sometimes before panning a product, I want to make sure I got all my facts straight.
I think most of you commenting are being a little naive. I’m a journalist myself, and if somebody asks you those questions, it is not politely asking if they can check your review for poor grammar or foul language or untrue statements. They simply want to reserve the right to censor negative reviews. These are usually the same companies who are likely to pay somebody for a positive review. They are also the type of company who will only send products to publications which offer a “KICK ASS” award (or similar) for basically anything that falls in their greedy hands for free. Any journalist with integrity just stays far away from companies like this.
This is clearly as it is: An attempt to censor bad reviews and only allow the good ones to show up. Notice they ask reserve rights for both posting and timing. The only person that has any reason to clarify anything is the reviewer, and he/she should be asking those questions. Not submitting the whole article for censorship.
In any reviews/interviews or news done in mainstream media, the only thing the person or company representative has the right to are the quotations used in the article. That’s it. It is up to the Main Editor to decide whether the article runs. Not the company, who’s product was reviewed, or the person whom you interviewed. Even during the editing/clarifying/fact check process, the full body of the article is never given up. You ask your questions. You get out.
The obligation is to the readers first and to potential buyers. The experience of the review must be a pure one because most users will not be clarifying points or verifying statements for accuracy with the company. They will be hoping that what they bought is what they expected. Companies should take what they are told, and use it to improve, good or bad.
Most companies that I deal with recognize that this is the best way to make a better product for their customers. This company doesn’t get it at all.
And to clarify, yes, this email came directly from a NewEgg employee with NewEgg email address and signature. There can be no denying their involvement in these outrageous policies.
Got the same e-mail from them…and I won’t be reviewing their crap!
i got a 550w power supply by rosewill via newegg when building a new machine. the thing is great, super quiet and accurate as far as power distribution and fluctuation is concerned. i also like the fact that i can review it here without someone else censoring it. i understand their affinity for wanting reviews to be made with the utmost knowledge of product updates (as said earlier, maybe a firmware upgrade might help someone that was about to post a scathing riposte) but come on. its MY review, i’ll say what i want, and if i make myself look like an ass in the process because no one told me about some stupid firmware, thats my business.