The 2nd Annual Brian Jessel BMW Fashion Gala look place May 3rd and was once again a high end experience. Like last year's show, the caliber of this year's event was clearly over and above any other local events that I've previously attended. Yes, I'm sorry Ian. It's even better than the Affiliate Dinner. Believe me, I attend a lot of parties and I throw a few too, but for Vancouver, this was definitely in a league of its own.
Brian Jessel BMW is one of North America's most high tech dealerships. The transformation from automobile dealership to high end fashion runway was no less than astounding. The crew worked nonstop to have everything resemble a world class fashion show venue and I heard that they worked till 3 AM the same night to put everything back. This included cleaning up and driving all the cars back into the showroom before opening. However, it was worth it because this event this year would be supporting the BC Women's Hospital and Health Centre Foundation and the Prostate Center at Vancouver General Hospital; two worthy causes.
Guests were treated to an open bar that served fine wines, martinis, and yes, even high end beers, while Vancouver's finest high end restaurants served exquisite appetizers to Vancouver's Elite in attendance. Restaurants included Joe Fortes (Awesome Oyster Bar! Mmm!), Elixir Restaurant, Quattro on 4th, Raincity Grill, RARE Restaurant, Savory Coast, and Terra Breads. C Restaurant was also part of the festivities. Although they didn't really impress me when I dined with them earlier this year, I was impressed that they weren't above helping out some great charities.
Not to be outdone, the folks from The Original Cupcakes store sent a few ambassadors out to get people excited about cupcakes. Don't they make you excited about cupcakes? It's nice to see that even a cupcake store takes time out to help others. They ended up handing out miniature versions of their prized cupcakes after the fashion show and of course, I had to have one...or two...or three...
Meanwhile, a live band called "Token Rhyme" played on in the background as attendees made their way into the venue. Charity auction tables where generous local businesses donated some wonderful prizes, also lined the venue, hoping to grab the highest possible bids and raise a load of money for some great charities. Kelly ended up spending about $400 in the name of charity. I guess next time she'll keep track of how many prizes she bids on. Whoops!
Celebrity MC's, Coleen Christie and Mike Kileen from CTV hosted the event. Both of them did a very fine job of MC'ing and breaking the ice with the crowd. They played a bit of heads and tails with the crowd which eventually ended up in someone walking away with a one year lease on a BMW 323i. That's not a bad prize. It's ALMOST like winning a car....almost.
Of course, everyone was waiting for th HOT Grand Finale. The models strutted hard and put on some very fierce poses. I almost liked it better than the LG Lingerie Show but given the fact that the models in Whistler had to endure standing out in the middle of the cold and managed not to slide off the catwalk even in a snowstorm, I'll have to give them the top prize. If you're into scantily clad models strutting down the runway, you might want to check out my Cabriolet Brian Jessel BMW 2007 PhotoGallery.
As the evening came to a close, Brian Jessel himself took center stage to thank everyone for coming and gave a shout out to all the sponsors that made this event a success including main sponsors HUGO BOSS and Harry Rosen. The event was very well done, attracted a whole bunch of people, and raised a whole bunch of money for some great causes. Brian has a lot to be happy about.
A High End event just wouldn't be one without the goodie bag! Everyone that attended got one of these little goodie bags which contained Michael Buble's latest CD "Call Me Irresponsible", a cool Harry Rosen Silver Shoehorn, a HUGO Boss hat and some other fashionable doodads.
Thanks again to Brian Jessel BMW Team for inviting me out to this most excellent event. Can't wait to go again in 2008!