Time to Optimize That Google!

Well, it looks like overall eCPM rates are up for Google this month. IF you haven’t optimized those low click through percentage campaigns, now might be a good time to work on your placement and have them perform at their best. Google is also running a lot of CPM campaigns this month as well. Remember, sometimes it isn’t the AMOUNT of ads you use, but rather how you place them. If you’ve been working with creatives that have never performed well for your site, removing them might give your other high performing campaigns a boost.