Because Futurelooks is a veteran of all three, its easy to get other sites that I own into those networks under Futurelooks. On top of that, we don’t just get the “Standard” offer that sites would get as new publishers. Advertisers tend to advertise with sites that have a track record, and as a result, I have a bit more bargaining power when I feel I need a raise from any of them.

For example, this blog actually runs Vibrant Media IntelliTXT. There aren’t many blogs that get to run that all on their own. It’s because of the relationship I’ve built with the VibrantMedia through Futurelooks that has made this so. I also run Shopping.com here, again through the relationship with Futurelooks. In fact, all my sites run all the programs, even though they would never qualify on their own.

In addition to those programs, I often sell direct advertising over the network of sites. When I have a lead that buys advertising on Futurelooks, I can immediately show them one or two more sites that would meet their needs and complete their advertising mix, making it a one stop shop.

I think one Dot Com Mogul put it best when he said “Big Sites Rule. Small Sites Drool”. However pretentious and unfair that may sound, it is often the case.

‘programs that Futurelooks has’ - what are they, if I may ask?

Regards,
Richard.

I’d need to be passionate about the content that it produces. Because I’m not into modding, the content team would see that and I can’t sell anything that I’m not passionate about. I just wouldn’t be able to provide the leadership and support that team would need because I’d have my attention on Futurelooks et al.

There would be a lot of clean up to do as well. The site design needs to be nuked, and would need to be rebranded so that the suppliers are seeing a new face and that “new site” they were expecting to fulfill that initial promise. Although it would make some money with a little Google tweak here and access to the programs that Futurelooks has, it would also take some money to get the work done. Spending the money is not a problem, but I don’t typically spend money on things I don’t want to do.

If they could find someone that could sell and market that so happened to be passionate about modding, they could get that site going again. It’s all in the leadership.

Regards,
Richard.