Giving the Case Study a Push…
Posted by Stephen on
September 11, 2006
Over the last couple weeks, we’ve had some big ups…and nothing in between. Our Google Adsense case study needed a bit of a push. I’ve employed the much more powerful technique of inline ad placement within the content. By doing this, the ads become extremely targeted to the content. I’ve created channels for all the placements so it will be interesting to see which creatives perform better in the next week.
Similar inline content placements using different creatives on Futurelooks and Laptop Lifestyle have yielded considerable increases. Hopefully we’ll be able to replicate that here.
You whore!
Yesterday’s score:
Regular = 0
Inline = 1
Looks like the inline placements have a good start to the week