Happy New Year everyone!
Sorry for not blogging as much as I've wanted to and I've resolved to change that for 2013. Things have been extremely busy for me lately as I just got back from CES 2013 in Las Vegas just over a week ago and there's a ton of follow up to do with all the companies I visited for Futurelooks and MEGATechNews. We also did some amazing coverage so you can check that out over here (Futurelooks CES 2013 Coverage) and here (MEGATechNews CES 2013 Coverage) if you're into computers, gadgets and other techie stuff.
Like any business, there are periods of the year where things seem to die down quite a bit. In some cases it can be so slow that it can be quite terrifying for businesses that rely on more regular business. If you're wondering what that looks like, just look at the picture above, courtesy of Michael Kwan. In fact, that's what I look like this time of year because even my business goes through this slump around the January and February periods where advertisers start to cut back to reset themselves for Q2 when things start to pick up again. After the busy holiday season, people just don't seem to want to look at stuff that they might want to buy, possibly putting them into further debt, which I totally understand.
If you do have a business that has a dip sometime during the year, it’s important to take some extra measures to ensure that it's business as usual. And this might involve spending dollars that you might otherwise keep saved, in exchange for the potential pay off of more business down the road.
While cost cutting for those lean times is an effective means of riding it out, sometimes a bit of out of the box thinking is needed to stand out from the crowd. Let's face it. Email blasts only go so far, especially with SPAM filters set to kill these days. Here are three good ways that might help your business out.