Category Archives: Education

I might take a course or class now and again.

The 2014 Douglas College Marketing Practicum Students Dazzle Clients Again


Wasim from last year's 2013 Marketing Practicum Wave at Douglas College. Photo by Allan Schroeder.

For the last couple of years, I've had the opportunity to work with Douglas College and their Marketing Practicum students. And every year, we raise the bar just a little more.

This year, I had an opportunity advise the students on things that I think I know a thing or two about, including best practices for running and maintaining a website, social media, and one thing that I've gotten quite heavily into, which is video production. And while I've been able to spread my knowledge across nearly 9 groups of students (working in Trios), I was tasked with bringing three of those groups up a notch thanks to a partnership with Envision Financial and Douglas College.

The three groups were tasked with evaluating client needs, and matching them with actionable marketing strategies that included everything from traditional marketing methods, to the latest online methods through social media. I was very excited to be working with all three groups, which represented great organizations including SUCCESS, Tri-City Transitions, and Eagle Ridge Hospital Auxiliary Thrift Shop. But the most rewarding part of the semester was watching the students take on a task of creating a concept, a script, and helping to shoot the amazing videos below.

Continue reading The 2014 Douglas College Marketing Practicum Students Dazzle Clients Again

Paralympic Athlete Andrea Holmes and the Vancouver 2010 Mascots Visit Douglas College


Last night, Paralympic Athlete Andrea Holmes brought her Vancouver 2010 mascot friends along to a special event at Douglas College, put on by the Douglas College Business Association. The event attracted both business students and faculty members interested in learning about the value of teamwork, goal settings and overcoming obstacles. I was there because someone offered me food to take pictures and you guys know how much I love food.

Andrea represented Canada in athletics from 2002 to 2007, and currently competes as a member of BC's Disabled Ski Team. She won a bronze medal in long jump at the Para-Pan American Games in 2007 and is a four-time long jump and three-time 100m Canadian champion. She also holds the Canadian record in high jump is also a paralympic hopeful for the Vancouver 2010 games.


Joining Andrea were the Vancouver 2010 mascots. Quatchi, Miga and the official Paralympic Mascot, Sumi all made it down to support Andrea and to spread some Olympic spirit around the Douglas New West Campus. Douglas' own "Roary the Lion" was also on hand to represent some school spirit.


I caught Quatchi snooping around the buffet table and confronted him. When I challenged him to an eat off for all the glory he ran away.


Andrea spoke strongly about her experiences as an athlete, student, life in general and her work with RBC and Lululemon. She also shared some great stories with us about growing up with a disability and how that made her the person she is today. Saying that she was inspiring is a bit of a cliche, so I'll just say that no matter how good my excuses are, they all suck compared to the obstacles that she has come across.

Thanks for the kick in the ass Andrea. More pictures after the jump.

Continue reading Paralympic Athlete Andrea Holmes and the Vancouver 2010 Mascots Visit Douglas College

Things I Love About Glasscubes Online Collaboration Software

As some of you may be aware from my last random update post, I decided to head back to school to finish off a Marketing Management Diploma that I left behind ten years ago. Despite being extremely rusty at this whole academic thing, I managed to keep myself within the top five in both my classes this semester and even surprised myself with a top mid-term mark in my ever boring CRM (Customer Relationship Management) class. Not bad for an old fart! Do follow me on Twitter if you want to keep up to date on what sort of mischief I'm causing on campus. I've already been kicked off campus once ;)

Part of my success this time around I think has to do with the fact that I am paying for my own education. Since I'm invested financially, I'm just stupid to waste my own money. Overcoming my propensity to procrastinate has also been quite the challenge and with the importance of group projects, keeping in contact with other people that may not share the strange Dot Com Lifestyle Schedule has been interesting. That prompted me to hunt for an online collaboration tool that would allow me to keep in touch with everyone in my group and to share work and collaborate all without having to physically meet up. That search led me to Glasscubes.

Introducing Glasscubes


Through the power of Twitter, I was approached, or rather, tweeted by Sophie Le Brozec of Glasscubes. I tweeted that I was looking for a web based CRM system that could support my group for collaborating on our term project for Marketing Strategy. She suggested that we try out their new online collaboration software that launched on October 13th of this year.

Glasscubes is an online collaboration tool that incorporates aspects of CRM and Intranet. The software is available exclusively on the web and unlike other more complex CRM solutions, does not require you to install it on a server, or download a client to access it. The clean and inviting interface encourages you to explore and become productive almost immediately.

Glasscubes has created a video that shows off the interface and some of the cool features...

After spending the last couple weeks using with one of my class project teams who is working on some marketing strategy for a winery, I've quickly fallen in love with this very useful and affordable tool. Here are few things that I love most about this online tool for sharing, communicating and collaborating.

Continue reading Things I Love About Glasscubes Online Collaboration Software