An Example of a Paid Post…
Posted by Stephen on
December 17, 2006
After my post earlier today, it was only fitting that an opportunity that I could get paid for came up on PayPerPost, a service that pays for ads on blogs. Blogs are paid for their posts on topics that PayPerPost provide. For example, in this particular post, they want me to talk about what I love BEST about PayPerPost. Well, that’s an easy one. I love that fact that they now require full disclosure on posts that have been sponsored by them. They also asked me to put in the link ads on blogs.
Although advertisers still control the tone of the post, which in this case is neutral, I am now obliged to tell you that this post is paid for. This also makes it more clear which posts are bought and which posts are true and genuine. So again, to fulfill my obligation, I love BEST about PayPerPost is their support for full disclosure. Definitely a step in the right direction, and I just got paid $10 bucks for this post 
You even said you…
To be clear: “neutral tone” means open tone, leveraging a blogger’s full freedom to post positive or negative about a company/product. Opps sponsored by PayPerPost are always open tone…
That’s not entirely true. According to PayPerPost:
This is in their opportunity definitions. So in that context, sure, you could be a little bit more positive, or a little bit more negative, but the advertiser still reserves the right to pay you…or not.
Interesting Stephen.
It looks like you’ve found an error on the definitions page. From the advertiser side, this is what you see when you click help for Tone:
“Positive means the post has to be positive, neutral means it can be positive or negative and negative means it must be negative.” Thus, advertiser expectations are set for open tone as I described.
PPP’s CEO, Ted Murphy has also blogged about it here: http://blog.payperpost.com/2006/10/attention-advertisers-keep-it-real.html
I will share the mismatch with customer support…
That may be so, but it is what we see that counts and influences our “Tone”. We also see this…
“We reserve the right to deny any post and cancel any account at any time at our sole discretion.”
You can see where wanting to be paid and wanting to not sell out may be in conflict. Might want to put that on the list of “Things to Clarify” as well.